El Pollo Loco Inc., which is a Costa Mesa-based Mexican fast food chain operator, posted a third-quarter loss and also a fall in revenue. According to the Chief Executive Stephen Carley, it happened because the promotions failed to deliver effective results in their most challenging quarter till date.

Based on the reported results for the debt holder, the privately held company lost $5 million in the quarter in comparison to a loss of $48,000 reported a year ago. The revenue of the company was reported down by 8.5% to $68.5 million and the sales at restaurants open for one year showed a decline of 10%. The Mexican fast food chain operator, El Pollo Loco Inc., faced a phase of poor economy and high unemployment which resulted in fewer customers and less spending by those who did visit.

Despite the promotions including football-themed Buffaloco wings and an ongoing “chicken war” with KFC, part of Louisville, Ky.-based Yum Brands Inc El Pollo Loco Inc. faced lower results. The Chief Executive Stephen Carley mentioned that even though they had tried to initiate more number of customers by including promotions, yet they failed to bring in the desired results.

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